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aristocort On the retail side, the ultra-rich may still prefer to shop in fashion cities like Paris???where the staff at top brands' flagship stores have mastered the art of selling to the extremely well-heeled???over tiny boutiques in developing markets like Macau, says Yuval Atsmon, a McKinsey & Co. consultant who has studied the habits of China's luxury shoppers. "It's a little bit tricky in those small stores to deliver the brand experience," he says.